Portwest, one of the world’s fastest-growing workwear companies, operates in over 130 countries and manages a portfolio of 22,000 SKUs. To support global sales and compliance, the company produces technical datasheets and marketing materials in 28 languages — where accuracy is critical for safety standards and certifications.

As Portwest expanded, its existing datasheet workflow became a bottleneck. A rigid custom PHP-to-PDF process limited visual quality and flexibility, while the internal creative team handled constant manual requests for localized flyers and catalogs. The process was slow, resource-intensive, and difficult to scale. In a data-sensitive industry, product information must always be accurate and aligned with local requirements — otherwise it becomes a safety risk and potential legal liability.

To address these challenges, Portwest implemented InBetween Solution to establish an automated product publishing workflow driven by Akeneo PIM data. Product managers can now automatically generate high-quality, standards-compliant datasheets — including certification icons, QR codes, and high-resolution product visuals. In addition, the web-based Portwest Publisher enables distributors to create branded, localized flyers and catalogs online on demand, always based on up-to-date product data.